Southeastern Art Museum Directors Conference

Itinerary

• Wed, May 1

  5:30 p.m.

  Registration MOCA Jacksonville, Learning Lounge

   

  6-7:30 p.m.

  Explore Downtown Jacksonville Artwalk with Executive Director Caitlín Doherty

   

  7:30-9:30 p.m.

  Welcome Dinner on MOCA Jacksonville, 5th floor

• Thu, May 2

  9:30-10:00 a.m.

  Registration and Breakfast MOCA Jacksonville, Learning Lounge

   

  10:00-11:15 a.m.

  Identity Crisis or Evolution? The Future of Museum Brands MOCA Jacksonville, Theatre
  Presented by Jennifer Holland, Certified Brand Strategist and Business Growth Consultant, Holland Helix

  In today's rapidly changing world, museums face a critical choice: cling to tradition and risk fading into irrelevance or embrace evolution to thrive in the modern landscape. Join us as we explore how leading institutions are redefining their brand strategies to engage modern audiences. Together we will delve into the dynamic landscape of brands and their strategic trajectory to engage modern and emerging audiences. This presentation offers valuable insights and inspiration for shaping the future of museum brands.

   

  11:15-11:30 a.m.

  Break

   

  11:30 a.m.-12:30 p.m.

  Turning Challenge into Opportunity: A Dialogue MOCA Jacksonville, Theatre
  Presenter: Sarah C. Preisser, Mindset Talent

  Leveraging the expertise across the SE Museum Directors cohort, let's have a facilitated conversation focused on the disruptors we've successfully navigated in our history and how we might turn the biggest disruptors we see ahead of us into opportunities. As creatives and problem solvers, we have the power to shape our collective success if we let ourselves explore the possibilities.  

   

  12:30-1:30 p.m.

  Lunch MOCA Jacksonville, 5th floor

   

  1:30-2:45 p.m.

  Artificial Intelligence: An Introduction to the Challenges and the Possibilities MOCA Jacksonville, Theatre
  Presenters: Xudong Liu, Associate Professor, School of Computing; Joshua C. Gellers, PhD
  Professor and MAIA Director, Department of Political Science and Public Administration; María Ángeles Fernández Cifuentes, Associate Professor of Spanish — University of North Florida

  This panel discussion from faculty representing diverse disciplines from the social sciences, computing/engineering, and the humanities at the University of North Florida will provide an introduction to AI, its challenges and possibilities, considering emergent issues and questions as they affect our shared educational, creative, intellectual, and economic endeavors.

   

  2:45-3:00 p.m.

  Break

   

  3:00-4:15 p.m.

  Hearing the Voice of Youth
  Presenters: Members of the MOCA Jacksonville Teen Art Council - MOCA Jacksonville, Theatre

  MOCA Jacksonville’s Teen Art Council serves Jacksonville‘s middle and high school students by creating programming for teens, by teens, in which they contribute service hours, engage with members of staff across departments, and develop mission driven projects, such as their annual gala event. In this session, participants will hear directly from members of the Teen Art Council as they discuss the issues and ideas most important to them.

   

  4:15-6:00 p.m.

  Break

   

  6:00-9:00 p.m.

  Haskell Company Building & Home Art Tour & Reception 111 Riverside Ave., Jacksonville, FL 32202

• Fri, May 3

  8:45-9:45 a.m.

  Constructing the Smithsonian: SEAMD Traveling Exhibition, The South Project 

  MOCA Jacksonville, 4th Floor Board Room
  Presenter: Kathrin Halpern and Shirley Marquette-Folly

  For those engaged in the project or wanting to find out more, join us for a working coffee session as we continue to move forward on The South Project. Hear about the progress on humanities curatorial engagement, and discuss the approach to include your institution’s curatorial voice in developing the art curatorial response.

   

  9:45-10:00 a.m.

  Breakfast MOCA Jacksonville, Learning Lounge

   

  10:00-11:15 a.m.

  Collaborating for Success in Membership & Visitor Experience MOCA Jacksonville, Theatre
  Presenter: Kristen Shepherd, Senior Consultant, Shepherd Lane + Associates 

  COVID closures, staff turnover, and a swiftly changing philanthropic landscape have all contributed to a decline in museum membership in many museums. Membership can be the start of a great relationship with the museum, so rebuilding or strengthening your membership program is a must for long-term sustainability. We'll discuss key metrics and action items to help your membership program thrive, and will also introduce visitor journey mapping as a collaborative exercise to get your whole team thinking about how our members and visitors experience the museum. 

   

  11:15-11:30 a.m.

  Break

   

  11:30 a.m.-12:30 p.m.

  Streamlining Success: Effortless Annual Reports for Museum Leaders MOCA Jacksonville, Theatre
  Presenters: Janette Allen, Allison Galloway-Gonzalez, & Kristin Livingston, Galloway Gonzalez Consulting
  

  In the dynamic world of museum management, the annual report stands as a pivotal document, showcasing a year's worth of accomplishments, challenges, and the path forward. However, the process of compiling these reports can often be a daunting and time-consuming task. "Streamlining Success: Effortless Annual Reports for Museum Leaders" is a hands-on workshop designed specifically for museum directors who aim to simplify and enhance the annual report creation process. This interactive workshop will include live demos and case studies from museums, providing attendees with real-world examples and best practices. Leave this workshop with tools and a working draft. Whether you're looking to streamline your current process, enhance your report's impact, or reduce the time investment required, this workshop will equip you with the knowledge and tools needed to turn the annual report from a hassle into a highlight.

  Join us to transform your approach to annual reports, freeing up more time to focus on what matters most—leading your museum to new heights. 

   

   

  12:30-1:30 p.m.

  Lunch MOCA Jacksonville, 5th floor

   

  2:00-4:00 p.m.

  The Cummer Art Museum & Gardens 829 Riverside Avenue, Jacksonville, FL 32204

   

  Remaining Afternoon and Evening Free Time to Explore!

  Take the afternoon to explore the many wonderful arts and cultural offerings of Jacksonville, stroll along the River Walk, or take a quick spin out to the beach to visit one of our many wonderful beaches along the First Coast. A list of just some of the great places to visit is provided in your welcome packets.