New and hybrid approaches drive innovation. Artists working within this area tend to abandon strict adherence to traditional hierarchies of media or approach in favor of utilizing whatever means necessary to best accomplish their vision. The genre generally encompasses artworks created with new media technologies, including for example, digital art, computer graphics or animation, and virtual or Internet art. It encompasses issues surrounding major technological innovations that have shaped the course of our visual history, the printing press, the camera, video, and the computer and internet. Historical precedent can be drawn from Dada, Pop Art, Conceptual Art, Performance Art, and Fluxus. Strategies may focus on the political ramifications of technology around issues of identity and accessibility, commercialization, privacy, and the public domain, importance of the physical object in the digital world.

Appropriating mass-produced images from popular culture, Kota Ezawa creates digital animations to decontextualize iconic pictures that comment on their symbolic power as well as how images shape our collective memories. In City of Nature, for example, he appropriates excerpts from popular films including Jaws, Deliverance, and Brokeback Mountain, among others. By translating these filmic moments into simplified drawings, he utilizes new media methods such as combining stills and sequences into animated video. Conceptually, Ezawa addresses nature and culture in mass media by relying on the moving image to relay information.

Other artists in New Media include Ian Bogost, Joan Jonas, and Andy Schuessler, among others.