is unique to MOCA Jacksonville. Three times a year, the Atrium is opened up for reinterpretation be contemporary artists on a regional and national scale. The Project Atrium series challenges emerging and mid-career artists to create an original, site-specific or site-sensitive installation never before seen. Whether it's painting, drawing, printmaking, or building, artists explore untapped possibilities that implore visitors to engage with the Museum in new ways.
Months of planning go into the preparations for the selected artist to fully realize a vision for the space. A common question these artists ask is, “What tools am I going use to bring my artistic vision to life?” Another question is, “How are visitors and the community going to respond to my installation on the first, second, or third floors of the Museum?”
I had a personal experience working in the Project Atrium space last summer. I was an artist's assistant while Ethan Murrow created his monumental sharpie drawing, Plethora. I know the space intimately, literally from top to bottom, side to side.